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Herbalife UK Limited
Hilesh Radia
Voice:0845 056 0606
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Global Nutrition Initiative 'Future Fortified' Introduced by GAIN |
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Global Alliance for Improved Nutrition partners with Herbalife and DSM to deliver vitamin and mineral essentials to people worldwide |
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\25 Press Releases\
December 16, 2011 - GAIN, the Global Alliance for Improved Nutrition, has announced the launch of a new initiative which will deliver essential nutrients and vitamins to millions of people around the world - Future Fortified. The new campaign aims to improve access to vital nutritional products and services for women and children everywhere.
Global nutrition specialist Herbalife has partnered with GAIN to help develop and launch Future Fortified, while vitamin production company DSM has also joined the initiative. Future Fortified sets out to make access to nutrients such as vitamin A, iodine, iron, zinc and folic acid much more accessible for pregnant women, young mothers and children around the world. Key messages of the Future Fortified campaign include raising awareness of the importance of vitamins and minerals in delivering healthier pregnancies, a balanced diet and improved growth and personal physical development.
"We are both proud and pleased to introduce our new Future Fortified campaign, and we're also pleased to annoucne the support and partnership of progresive companies like Herbalife and DSM", said John Smith, CEO of GAIN. "This campaign has several key goals, uppermost of which is helping women and children around the world gain better access to improved nutrition to help them address issues like malnutrition and avoidable weight loss."
The Future Fortified campaign will begin life receiving a donation of 20 million packets of micronutrient powder MixMe courtesy of Herbalife and DSM. GAIN will subsequently distribute the packets, which offer a cost-effective source of vitamins and minerals to assist young mothers in getting their children up to suitable levels of healthy eating.
Future Fortified sets out to assist 50 million women and children around the world by delivering better access to nutrition and vitamins. It is estimated that there are around two billion people who currently lack the necessary nutrients to help them grow and live healthy lives.
Michael O. Johnson, Herbalife chairman and CEO, says, "We are naturally delighted to play a part in such a progressive campaign as the new GAIN Future Fortified project. Recent humanitarian disasters like that in the Horn of Africa underline just how important initiatives like this are. At Herbalife we have a commitment to bettering the world for people by offering them enhanced access to vital nutritional solutions."
The GAIN Future Fortified campaign will make it easier for organizations to involve themselves in the global drive to improve worldwide nutrition by helping networks to deliver global nutrition solutions, sustainable solutions and more while seeking to influence policy makers to make improved nutrition a global development priority.
To learn more visit: www.myweightlosschallenge.com
/ends.
About the Herbalife Weight Loss Challenge
The Herbalife Weight Loss Challenge has already helped thousands of people pursue their weight management goals. In the format of weekly support groups, the Weight Loss Challenge is ideal for those wanting to learn how to eat healthier in order to feel better and manage their weight. Taking place in a fun and relaxed environment, participants learn about good nutrition principles, without the requirement to purchase any products.
The Herbalife Weight Loss Challenge is currently operating in a number of countries around the world. Both research and experience suggest that group support is the most effective method for achieving weight loss and weight management.
More information can be found at www.myweightlosschallenge.com.
Media Contact
Hilesh Radia, Senior Integrated Marketing Manager EMEA
Email: HileshR@herbalife.com
About Herbalife UK Limited:
About the Herbalife Weight Loss Challenge
The Herbalife Weight Loss Challenge has already helped thousands of people pursue their weight management goals. In the format of weekly support groups, the Weight Loss Challenge is ideal for those wanting to learn how to eat healthier in order to feel better and manage their weight. Taking place in a fun and relaxed environment, participants learn about good nutrition principles, without the requirement to purchase any products.
The Herbalife Weight Loss Challenge is currently operating in a number of countries around the world. Both research and experience suggest that group support is the most effective method for achieving weight loss and weight management.
More information can be found at www.myweightlosschallenge.com.
Company Contact Information
Herbalife UK Limited
Hilesh Radia
4 Senator Court, Belmont Rd,
Uxbridge, Middlesex, United Kingdom
UB8 1HB
Phone : 0845 056 0606
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