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Brand Development through Effective Branding Design |
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The need to create a separate and unique brand identity is essential for a company. Read article on how branding design can effectively help you reach your goals. |
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\25 Press Releases\
January 27, 2012 - Design is an important component that creates a familiarity between the customers and the products and services offered by a company. The visual and perceptual cognition of a brand is always a resultant of effective branding design undertaken by any company. Proper research leading to apt segmentation and targeting is the first step to know the market which a company must compliment with creating catchy brand elements undertaking focused branding design.
If anyone thinks of a brand say, MacDonald, one can think of its speedy service, a perfect place for family gathering and reasonable pricing. These are some attributes that MacDonald has created the desired image of the brand that MacDonald wanted to portray and segment a specific target market. In this exercise, brand designers play a vital role to create those brand elements which will make your company stand out in the crowed.
There are some important brand elements that are associated with every organization and comprise of a wide-array of visual and thought based elements that shape up a brand.
• Name-The word by which a company is identified
• Logo-A visual representation of the company’s brand
• Shapes and graphics-trade mark elements within the logo or packaging that creates recognition of the brand such as the blue and red ball of Pepsi or the picture of a ‘shell’ representing the famous petroleum brand.
• Taglines-‘Das Auto’ for Volkswagen and ‘I am loving it’ for MacDonald are taglines closely associated with the brand.
• Color-Red color associated with coke gives the brand an instant recognition.
• Sounds- Set of tunes or notes such as ‘Nokia tune’ that defines the brand.
• Taste- The taste of Coca cola is lesser in sweetness than Pepsi.
These are some important elements that are associated with branding design and must be created and updated through proper understanding of the brand. Charles Elena, is an Australian firm that gives brand management solutions services. At Charles Elena, strategists, designers and marketers believe
that there are few necessary questions that the brand must ask itself to come out with an optimized blend of all the brand elements for itself.
• What is the product/service being offered?
• What are the specific segments that the brand can target?
• Does the brand have any role to play in the society/community? If yes, then to what extent?
Apple’s brand design takes care of the aesthetic appeal that is associated with its products along with its unchallenged features. The company also has a unique logo that is often found to be colored with metallic colors to convey the premium category of products that it builds hence creating a connection with the premium class of customers. In case of services however the scenario is completely different. Services are not tangible in nature. American express is a brand that stood still in midst of the mistrust developed for credit cards in the US. The company focused on educating its customers and also partnered with Facebook to connect to its consumers in a deeper level. Since a customer will not carry a service in his pocket it is appreciable of American Express that they created points to disseminate knowledge about their services and products which their customers accepted with smiles.
Charles Elena Design is an award winning web design studio in Melbourne specialized in corporate branding, branding design and brand management related services.
Charles Elena Design is an award winning web design studio in Melbourne. The company also provides brand development along with branding design and various brand management services of the highest standard. To know more about the company visit, http://www.charleselena.com.au.
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